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Believe it or not, copywriting is one of the most important content-creation skills a designer can possess. If you think about it, design exists to support and deliver content—not the other way around.

As a designer, content should be the driving force behind many of your decisions, whether you’re creating the content or someone else is. So if you can understand how to write effective copy (and understand the purpose that it serves), you’ll be able to better serve your clients and ultimately create better designs.

In this article, we’ll cover some helpful copywriting tips for designers to help you build better experiences.

• Why consistent writing makes you a better designer
• 5 soft skills every product designer should master
• The UX Writing Starter-Kit

Sales copywriting is all about getting users to make a purchase or sign up for a product or service. UX copywriting, on the other hand, is all about helping users reach a goal efficiently and effectively.

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